Rule-Based Pricing Vs. AI-Powered Pricing: Which Smart Dynamic Pricing Strategy is Best for Your Business?
With the digitalization boom, dynamic pricing gained much more prominence in the business world. And the inception of technological innovations made the adoption of multiple dynamic pricing methods an inevitable phenomenon. Brands were able to maximize their profits by plugging revenue leaks that were caused due to incorrect pricing. It also enabled them to improve their operational efficiency, increase product assortments and create satisfactory customer shopping experiences. Smart, dynamic pricing boosted the sales momentum and …