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Best Ways to Optimize Your Digital Shelves for End of Year Sales!

Online shopping has taken over the retail world by storm. More and more shoppers are flocking to e-commerce stores in order to replenish their wardrobes for the holiday season. Whether it is an outfit for a Christmas dinner or a stylish dress for a New Year’s eve party, customers want them all and they want them NOW! With the e-commerce market projected to grow to a whopping $5.5 trillion worldwide, it is important for retailers …

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Here’s How BRIO can help Retail Brands Identify MAP Violations

MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience.   A study by Northwestern University states …

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7 Reasons Every Retail Company Needs an Automated AI Pricing Solution!

Gone are the days of manual number-crunching, outdated competitive pricing, and slow-paced price-optimizing activities. With the help of AI, retailers can now eliminate these tedious tasks and get 99% accurate information in less than half the time. Data suggests, that the global Artificial Intelligence in retail size was valued at USD 4.84 billion in 2021 and is projected to grow to USD 51.94 billion by 2029. This means retail brands who are still using old-school …

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How to remain competitive in volatile markets using Sciative’s dynamic Pricing model?

“We do over 3 billion Pricing Decisions Daily” Businesses spend a lot of time developing their pricing strategies. Unfortunately, many of them are not effective. Effective pricing in the digital economy begins with having access to the right data, analyzing it, and delivering it on time to generate the best price for the right customers. A successful pricing strategy enables companies to meet their profit targets while also nurturing customer loyalty. To maintain profitability and …

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How the Coronavirus pandemic has intensified the value of dynamic pricing for e-commerce businesses?

“Adoption of dynamic pricing is not a onesize-fits-all process; each organization’s journey is special.” According to a McKinsey report, ecommerce sales have increased by approximately 25% since the pandemic began, and this trend is expected to continue. Indeed, retailer preferences have changed significantly in favour of online channels. So many analysts expect this surge of consumer behaviour would open up 20- 40 % of companies’ existing market. The coronavirus pandemic has a significant impact on …

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