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Top 7 Technological Retail Trends for 2023!

The new year is just around the corner, and along with it comes a series of tech-oriented, AI-powered retail trends that are going to disrupt the retail market. Brands will now need to tailor their marketing and pricing strategies for every generation. According to a study, Gen-Z comprises of 70% of the Global Population. Their total spending power is $360 billion, while millennials are at a whopping $2.5 trillion. Consumers today have become hyper-aware, environment conscious and accustomed to …

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Best Last-Minute Holiday Sales Strategies in the USA for 2022

The holidays have arrived, and ‘Tis the season to be jolly!’ Brands are offering crazy discounts on their electronic, beauty and lifestyle products. With some of them giving up to 75% off on your favorite items, which is a win-win for both the retailers as well as the shoppers! Last-minute shopping sales are the best way to attract the maximum number of shoppers willing to purchase high-quality products quickly. Some other factors that drive profitable …

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Best Ways to Optimize Your Digital Shelves for End of Year Sales!

Online shopping has taken over the retail world by storm. More and more shoppers are flocking to e-commerce stores in order to replenish their wardrobes for the holiday season. Whether it is an outfit for a Christmas dinner or a stylish dress for a New Year’s eve party, customers want them all and they want them NOW! With the e-commerce market projected to grow to a whopping $5.5 trillion worldwide, it is important for retailers …

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Here’s How BRIO can help Retail Brands Identify MAP Violations

MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience.   A study by Northwestern University states …

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7 Reasons Every Retail Company Needs an Automated AI Pricing Solution!

Gone are the days of manual number-crunching, outdated competitive pricing, and slow-paced price-optimizing activities. With the help of AI, retailers can now eliminate these tedious tasks and get 99% accurate information in less than half the time. Data suggests, that the global Artificial Intelligence in retail size was valued at USD 4.84 billion in 2021 and is projected to grow to USD 51.94 billion by 2029. This means retail brands who are still using old-school …

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