Use deep tech to understand the market and plan your inventory and ad sales.
Use deep tech to understand the market and plan your inventory and ad sales.
AdPrice
Demand forecasting and inventory planning for ad sales for the media and entertainment industry
Made for TV networks, AdPrice is our solution for HGEC ad sales. This dynamic pricing pattern is based on the changing market demand, seasonal behaviour, and trends and patterns identified by deep tech. This not only improves visibility when it comes to key business operations, but also allows these businesses to discover new possibilities to effectively drive growth.
What gives AdPrice an edge over other pricing solutions
in media and entertainment is that it factors seasonality,
channel performance and trends, and accordingly revises deal conversions. With the help of automated data feeds, deals, release orders, program calendars etc are integrated and prices are also re-computed on a daily basis. Analytics too, is automated, and dashboards reveal actionable insights.
What’s special about
AdPrice?
Demand
Forecasting
Unique algorithms and deep tech is deployed to identify sequences in market demand, seasonal behaviour, trends and behavioural patterns. There is continuous tracking of TVR (Television Viewer Ratings) while calculating changes in the market to ensure the pricing offered is justified and accurate.
Inventory
Planning
With the help of inventory replenishment analytics and updates, you are guaranteed that your inventory levels are permanently at their peak!
Inventory
Planning
With the help of inventory replenishment analytics and updates, you are guaranteed that your inventory levels are permanently at their peak!
Segmented
Pricing Model
This is a solution that offers targeted pricing for each client based on the demand volume, demand mix, campaign type, history of the relationship and channel strength in the audience.
Automated Data
Feeds & Analytics
Deals, release orders, spot playout records, future program calendars, etc., are automated through AWS S3 integrations. This helps identify outliers, segment-level behaviour, and competitor behavioural patterns.
Automated Data
Feeds & Analytics
Deals, release orders, spot playout records, future program calendars, etc., are automated through AWS S3 integrations. This helps identify outliers, segment-level behaviour, and competitor behavioural patterns.
Periodically
Updated Prices
All optimal prices are re-computed every day to factor in seasonality. This maximizes channel revenue with minimum conversion rates and denied playouts.
Client and Channel
Level Analytics
Analyze the data obtained from various sources, including CRM systems and media outlets. This offers insights into consumers' pain points, shifting demands, and those requirements that haven’t been met, in order to better the offerings and in turn, better the business.
Client and Channel
Level Analytics
Analyze the data obtained from various sources, including CRM systems and media outlets. This offers insights into consumers' pain points, shifting demands, and those requirements that haven’t been met, in order to better the offerings and in turn, better the business.
A unique solution to:
Identifying demand, behaviour and conversion patterns Maximizing channel revenues with minimum denied playouts Automating analytics and data feeds for better insights
Why choose
AdPrice
for your entertainment
business?
Why choose
AdPrice
for your entertainment
business?
Automated
Re-calculations
Configurable
Integrations
Numerous
Data Sources
Extended Global Reach
Higher Win Rates
-
Automated Re-calculations
-
Configurable Integrations
-
Numerous Data Sources
-
Extended Global Reach
-
Higher Win Rates
0
%
↑
Increase in monthly revenue for prime channels.
0
%
↑
Accuracy in the monthly demand estimation for ad-slots.
0
%
↑
Improvement in client retention rate
0
%
↑
Increase in monthly revenue for prime channels.
0
%
↑
Accuracy in the monthly demand estimation for ad-slots.
0
%
