Dynamic Pricing

Key Insights to Help You Prepare for 2023 Pricing Strategies

We are at the cusp of the new year 2023, and consumer electronics retailers are scrambling to formulate the perfect pricing strategies for their brands. But designing growth and profit-centric strategies requires you to do a deep data study of customer behavior and market dynamics. And this is not always possible for retail brands that need to focus on delivering superior customer experience and may not have the bandwidth to dip their toes in big …

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Here’s How BRIO can help Retail Brands Identify MAP Violations

MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience.   A study by Northwestern University states …

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