Dynamic Pricing

CASE STUDY: How BRIO Helped India’s 2nd Largest F&V and Groceries Retailer Increase their Revenue by 66% in Just 2 Months!

When the 2nd Largest F&V and groceries retailer began facing major revenue leaks due to delays in swift competitor price prediction, price optimization, identifying product unavailability, and the hassle of managing massive pricing teams, they decided get on board with BRIO– a scientifically designed, robust, AI-powered price optimization and prediction tool that helped a number of retail clients plug revenue leaks. Our robust team of pricing prodigies, product analysts and full-stack developers took a download …

CASE STUDY: How BRIO Helped India’s 2nd Largest F&V and Groceries Retailer Increase their Revenue by 66% in Just 2 Months! Read More »

Rule-Based Pricing Vs. AI-Powered Pricing: Which Smart Dynamic Pricing Strategy is Best for Your Business?

With the digitalization boom, dynamic pricing gained much more prominence in the business world. And the inception of technological innovations made the adoption of multiple dynamic pricing methods an inevitable phenomenon. Brands were able to maximize their profits by plugging revenue leaks that were caused due to incorrect pricing. It also enabled them to improve their operational efficiency, increase product assortments and create satisfactory customer shopping experiences. Smart, dynamic pricing boosted the sales momentum and …

Rule-Based Pricing Vs. AI-Powered Pricing: Which Smart Dynamic Pricing Strategy is Best for Your Business? Read More »

Here’s How Dynamic Pricing helped E-commerce & Brands Boost Their Revenue

Dynamic Pricing has caused meteoric explosions in the pricing world. It has quickly become one of the most effective revenue-maximizing strategies of the 21st Century! This meticulous pricing method emphasizes on price flexibility of goods and services based on the fluctuations in the market. It also considers other factors like consumer insights, availability of inventory, competitive prices, seasonality, location and more. With the expansion of the global village, consumers have become hyper-aware of their shopping …

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Dynamic Pricing 101: The Ultimate Guide

The airline industry pioneered the practice of dynamic pricing in the 1980s. With the evolution of retail from brick-and-mortar stores to e-commerce, dynamic pricing has quickly become a prominent factor that determines the success of online sales. This pricing strategy, also known as Real Time Pricing, reprices products based on consumer insights, market movements and competitive pricing.  Earlier repricing was done manually, but with the advent of machine learning, this job has been handed over …

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Key Insights to Help You Prepare for 2023 Pricing Strategies

We are at the cusp of the new year 2023, and consumer electronics retailers are scrambling to formulate the perfect pricing strategies for their brands. But designing growth and profit-centric strategies requires you to do a deep data study of customer behavior and market dynamics. And this is not always possible for retail brands that need to focus on delivering superior customer experience and may not have the bandwidth to dip their toes in big …

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