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Social Impact of Dynamic Pricing: Altering Consumer’s Perceptions
There's a misconception among consumers about dynamic pricing, it is not about making you pay more, but rather about offering...
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How Dynamic Pricing Can Revive the Future of STUs
Indian bus industry is transitioning from flat pricing to dynamic pricing which requires the STUs to recognise it's need
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Capacity optimization using Dynamic Pricing Strategies
Explore how dynamic pricing increases the potential of businesses by capacity optimization techniques through demand reshaping
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6 Premium Pricing Strategies by Luxury Brands
Explore various psychological factors that shape consumer behaviour and how you can leverage psychology of pricing
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Psychology of Pricing: How Consumers Shape Pricing Strategies
Explore various psychological factors that shape consumer behaviour and how you can leverage psychology of pricing
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The Decoy Effect: Influencing Customers Choices through Pricing
Understand what decoy effect is and how it influences customers’ decision process. How exactly does decoy work?
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Memes and AI in Marketing: Explore the Brand Potential for GenZ
Delve into how Integrating AI with memes has potential to change marketing landscape for GenZ, How memes have evolved over...
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ChatGPT: Improving Customer Relations in the Retail Industry
Get to know reasons why chat GPT is improving customer relations? how is it doing so? Find amazing benefits of...
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ChatGPT Augments AR: Transforming Retail Experiences
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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Price Optimization: Utilizing AI and Human Judgment
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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Training AI-Powered Machines to Learn the Human Way
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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How does AI-Powered Pricing Help Reduce Customer Churn
Most companies spend a handsome amount of money acquiring customers but end up losing them due to a series of...
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Brand Dilution Due to Incorrect Pricing
Incorrect pricing can cause a lot of harm to a brand's image. And once the brand is diluted it hampers...
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Tips & Challenges of Change Management in the Airline Pricing Industry
The airline industry has always had a progressive approach towards pricing. In fact, it was the first industry to conceptualize...
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CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15%
A beauty brand spent significant monetary funds to acquire a certain number of app installations. Their strategy to gain customers...
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Best Tips to Deal with Pricing During Inflation
Post Pandemic, the global market has seen a high level of inflation. Industries all over the world have been affected...
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CASE STUDY: How BRIO Helped India’s 2nd Largest F&V and Groceries Retailer Increase their Revenue by 66% in Just 2 Months!
When the 2nd Largest F&V and groceries retailer began facing major revenue leaks due to delays in swift competitor price...
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Rule-Based Pricing Vs. AI-Powered Pricing: Which Smart Dynamic Pricing Strategy is Best for Your Business?
With the digitalization boom, dynamic pricing gained much more prominence in the business world. And the inception of technological innovations...
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Here’s How Dynamic Pricing helped E-commerce & Brands Boost Their Revenue
Dynamic Pricing has caused meteoric explosions in the pricing world. It has quickly become one of the most effective revenue-maximizing...
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Dynamic Pricing 101: The Ultimate Guide
The airline industry pioneered the practice of dynamic pricing in the 1980s. With the evolution of retail from brick-and-mortar stores...
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