Price elasticity in the retail industry
Read about price elasticity, retail’s most pivotal influence for success.
Retail
CRACKING THE FESTIVE CODE: How Retailers Play with Pricing and Promotions
Explore festive season pricing tactics, manipulated MRPs and the pivotal role of dynamic pricing.
Impact of Gender Pricing on your Wallets
Explore gender-based pricing disparities (Pink Tax) across industries. Gender based pricing disparity in different industries and the impact on its final customers.
CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15%
A beauty brand spent significant monetary funds to acquire a certain number of app installations. Their strategy to gain customers was aggressive and on point, which enabled them to build a strong customer base. But there was one issue – A Large Number of App Uninstalls and this was catastrophic. They were rapidly losing customers and could not comprehend the cause of the drop in the numbers. The business team tried everything from getting customer …
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Best Tips to Deal with Pricing During Inflation
Post Pandemic, the global market has seen a high level of inflation. Industries all over the world have been affected by the volatile monetary market. It has drastically shaken up the fundamental revenue structure of companies. That is why pricing being at the core of any company, has to be well strategized at every level. Especially industries that are constantly dealing with highly competitive prices need to monitor every pricing movement with utmost scrutiny. In …
