Price Optimization: Utilizing AI and Human Judgment
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
How does AI-Powered Pricing Help Reduce Customer Churn
Most companies spend a handsome amount of money acquiring customers but end up losing them due to a series of factors, one being poor pricing strategies. And this value leak also occurs due to lack of AI-powered pricing techniques.
Brand Dilution Due to Incorrect Pricing
Incorrect pricing can cause a lot of harm to a brand’s image. And once the brand is diluted it hampers everything from revenue to customer loyalty. In today’s blog we are going to understand how incorrect pricing causes brand dilution
Tips & Challenges of Change Management in the Airline Pricing Industry
The airline industry has always had a progressive approach towards pricing. In fact, it was the first industry to conceptualize a pragmatic, dynamic pricing strategy and put it into effect. But over a period of years, dynamic pricing in airlines has started to stagnate. Companies have failed to upgrade their pricing intelligence methods and tools and have continued to follow the age-old method of static pricing with minimal usage of dynamic pricing in airlines. During the …
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CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15%
A beauty brand spent significant monetary funds to acquire a certain number of app installations. Their strategy to gain customers was aggressive and on point, which enabled them to build a strong customer base. But there was one issue – A Large Number of App Uninstalls and this was catastrophic. They were rapidly losing customers and could not comprehend the cause of the drop in the numbers. The business team tried everything from getting customer …
CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15% Read More »