Sciative Resources
Dive Deep into all that's related to pricing - From strategy to AI, ML, Data Analysis and more...
Sciative Resources
The Decoy Effect: Influencing Customers Choices through Pricing
June 14, 2023
Understand what decoy effect is and how it influences customers’ decision process. How exactly does decoy work?
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Memes and AI in Marketing: Explore the Brand Potential for GenZ
June 6, 2023
Delve into how Integrating AI with memes has potential to change marketing landscape for GenZ, How memes have evolved over...
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ChatGPT: Improving Customer Relations in the Retail Industry
June 2, 2023
Get to know reasons why chat GPT is improving customer relations? how is it doing so? Find amazing benefits of...
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ChatGPT Augments AR: Transforming Retail Experiences
May 31, 2023
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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Price Optimization: Utilizing AI and Human Judgment
May 25, 2023
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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Training AI-Powered Machines to Learn the Human Way
May 23, 2023
Discover the essence of AI-powered machines & Why AI-powered machines need to be trained? How it can benefit retail industry?
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How does AI-Powered Pricing Help Reduce Customer Churn
April 20, 2023
Most companies spend a handsome amount of money acquiring customers but end up losing them due to a series of...
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Brand Dilution Due to Incorrect Pricing
March 31, 2023
2 Replies
Incorrect pricing can cause a lot of harm to a brand's image. And once the brand is diluted it hampers...
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Tips & Challenges of Change Management in the Airline Pricing Industry
February 28, 2023
The airline industry has always had a progressive approach towards pricing. In fact, it was the first industry to conceptualize...
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CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15%
February 22, 2023
A beauty brand spent significant monetary funds to acquire a certain number of app installations. Their strategy to gain customers...
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Best Tips to Deal with Pricing During Inflation
February 10, 2023
Post Pandemic, the global market has seen a high level of inflation. Industries all over the world have been affected...
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CASE STUDY: How BRIO Helped India’s 2nd Largest F&V and Groceries Retailer Increase their Revenue by 66% in Just 2 Months!
January 30, 2023
When the 2nd Largest F&V and groceries retailer began facing major revenue leaks due to delays in swift competitor price...
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