Sciative sees double digit growth in retail price optimisation business
With the help of Predictive Analytics retailers and ecommerce companies can tap into in-house and market data to identify the specific SKUs which have the biggest impacts on basket size and profit, and then by applying Prescriptive Analytics give right recommendations to category managers to adjust pricing, promotions and assortment in the brick-and-mortar store and online store to boost revenues, profits and customer loyalty.