Dynamic Pricing

Here’s How Dynamic Pricing helped E-commerce & Brands Boost Their Revenue

Dynamic Pricing has caused meteoric explosions in the pricing world. It has quickly become one of the most effective revenue-maximizing strategies of the 21st Century! This meticulous pricing method emphasizes on price flexibility of goods and services based on the fluctuations in the market. It also considers other factors like consumer insights, availability of inventory, competitive prices, seasonality, location and more. With the expansion of the global village, consumers have become hyper-aware of their shopping …

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Dynamic Pricing 101: The Ultimate Guide

The airline industry pioneered the practice of dynamic pricing in the 1980s. With the evolution of retail from brick-and-mortar stores to e-commerce, dynamic pricing has quickly become a prominent factor that determines the success of online sales. This pricing strategy, also known as Real Time Pricing, reprices products based on consumer insights, market movements and competitive pricing.  Earlier repricing was done manually, but with the advent of machine learning, this job has been handed over …

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Key Insights to Help You Prepare for 2023 Pricing Strategies

We are at the cusp of the new year 2023, and consumer electronics retailers are scrambling to formulate the perfect pricing strategies for their brands. But designing growth and profit-centric strategies requires you to do a deep data study of customer behavior and market dynamics. And this is not always possible for retail brands that need to focus on delivering superior customer experience and may not have the bandwidth to dip their toes in big …

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Here’s How BRIO can help Retail Brands Identify MAP Violations

MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience. A study by Northwestern University states that, …

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