How the Coronavirus pandemic has intensified the value of dynamic pricing for e-commerce businesses?
“Adoption of dynamic pricing is not a onesize-fits-all process; each organization’s journey is special.” According to a McKinsey report, ecommerce sales have increased by approximately 25% since the pandemic began, and this trend is expected to continue. Indeed, retailer preferences have changed significantly in favour of online channels. So many analysts expect this surge of consumer behaviour would open up 20- 40 % of companies’ existing market. The coronavirus pandemic has a significant impact on …
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