Brio

CASE STUDY: BRIO enabled a Beauty Brand to Reduce its App Uninstalls by 15%

A beauty brand spent significant monetary funds to acquire a certain number of app installations. Their strategy to gain customers was aggressive and on point, which enabled them to build a strong customer base. But there was one issue – A Large Number of App Uninstalls and this was catastrophic. They were rapidly losing customers and could not comprehend the cause of the drop in the numbers. The business team tried everything from getting customer …

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Here’s How BRIO can help Retail Brands Identify MAP Violations

MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience.   A study by Northwestern University states …

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