MAP violators are a menace to retail brands. By violating the MAP policy, they not only jeopardize brand value but also hamper customer experience. MAP or Minimum Advertising Price is the lowest amount at which a product can be sold on digital shelves. This amount is set by retailers, manufacturers, and distributors to maintain revenue margins, eradicate counterfeit products from the market, and enhance a customer’s buying experience.   A study by Northwestern University states …

Here’s How BRIO can help Retail Brands Identify MAP Violations Read More »