This session will discuss:
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, the author of Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, and has over 85,000 LinkedIn followers.
At Wiglaf Pricing, Smith is helping executives manage price better™ through productized and actionable consulting services. Smith’s book, Pricing Strategy, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market, and better than its competing alternatives.
Tim is the Academic Advisor to the Professional Pricing Society and member of the American Marketing Association and American Physical Society member.
He holds a BS in Physics and Chemistry and BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the Chicago Booth.