Mesage

Sciative Knowledge Series : Generate trust and impact operating price on e-commerce

Generate trust and impact operating price on e-commerce

Thursday, Aug 11th 2016, 2:00 PM IST

Abstract

This session will concentrate on

  • The emerging ecommerce ecosystem, and the status of operating prices.
  • The new definition of content, and its implications for the rest of marketing mix
  • Opportunities for ecommerce players to generate and leverage trust to improve the operating prices.
  • Success factors for ecommerce players

Speaker

Reuben Pandian

Bio

Reuben is a highly accomplished professional with over 21 years’ experience in Retail, FMCG, Ecommerce and Omni-channel retail, and brings deep industry understanding as well as an extensive background in marketing, operations, merchandising and supply chain. He is currently working as Head of Planning and Merchandising at Tata Unistore Limited. Earlier he has held senior leadership positions at Arvind Brands, Reliance Retail, TCNS-W, Gillette, PepsiCo, Dabur and Wipro.

Reuben is a fitness and sports enthusiast and a certified youth coach. He regularly participates in marathons. He is also the founder and coach at Sports Shoots, a voluntary initiative to spread sports into the lives of all Indians, especially children.

Reuben graduated with honors from St. Stephen’s College at New Delhi, and got his MBA from Somaiyas' Institute of Management Studies at Mumbai.