Although it is common knowledge that the key to defending price and value is to understand the competitive options in the marketplace, many organizations do not have well developed methods to collect accurate, meaningful, and comprehensive competitive intelligence. Even companies that have massive databases of competitive price intelligence ignore or misuse the data they have collected. In this presentation, we explore the following concepts:
Adrienne Gordon is the owner and co-founder of Pricing Empowered, LLC., a management consulting firm dedicated to helping organizations realize their true value potential through improved data driven pricing strategies.
A recognized expert in strategic pricing for manufacturing and distribution businesses, Adrienne empowers organizations to achieve their optimal and deserved price levels by teaching best practices in pricing strategy, analytics, execution, and optimization to her clients. With a focus on removing fear and building organizational confidence, she is committed to leaving her customers with the tools, knowledge base, and the confidence to drive pricing as a long term strategic advantage.
She holds over 17 years of experience in strategic pricing and has worked with over 100 unique businesses in optimizing their price levels. She holds an engineering degree from Boston University and an MBA in Marketing from Western New England University