Understand your customers, their needs, and their behaviour drivers
- Customer retention and lifetime value (aka U R)
- Leads propensity
- Affinity and cross selling
- (Nano) segmentation and personalization
- Risk – default, credit, churn – assessment
- Advocacy, NPS, CES, CSAT, VoC assessments
Maximize your marketing effectiveness, and optimize marketing ROI
- Brand equity, brand price trade-off, pricing research
- Quantitative research
- Demand drivers, conjoint assessments
- Campaign and promotion design, measurement and optimization
- Marketing attribution and mix optimization
Understand your customer’s behaviour on digital platform, as future is DIGITAL
- Click fraud detection
- Personalized marketing
- Social media, sentiment, and text analytics
- Google analytics, website engagement analytics
- Ad-words and SEM
- Performance marketing
- Ad inventory Yield Management (Publishers)
Manage and optimize your products to better connect with customers and profitability
- Product Analytics
- TURF analytics for new product design
- Demand forecasting, trends, patterns
- Avoidable cost and profitability assessment
- Product assortment and tiered pricing structure optimization